Former Global Chief Innovation Officer at McCann Worldgroup

Our concern was creativity and thinking about how we could leverage data and AI in terms of having a killer cultural insight or something that would allow us to do really amazing, award-winning creative work. We were also interested in thinking about creative ideas that had data and AI embedded into them or that became part of the actual solution. Clients benefited from us thinking in this way.

LinkedIn: sean-macdonald-4467072

Sean MacDonald is a seasoned C-Level executive with experience in leading innovation and digital transformation. As the former Global Chief Innovation Officer at McCann Worldgroup, he oversaw the Futures Group, a team of specialists dedicated to driving the future evolution of the network and its clients’ businesses. Prior to this, he was the Global Chief Digital Officer at the organization and has also worked at a senior level at Ogilvy & Mather.

LISA: Tell us about your role at...