Improving boarding passes

In Chapter 5, Using UI Elements and Content for Better Communication, we presented two examples of how the bad design of winner card can result in huge problems. During Miss Universe 2015 and the Oscars 2017, the presenters announced the wrong winners, which could have been probably avoided by a better design.

Tyler Thompson is one of those customers who are not content to make a complaint without giving a solution to the problem.

One day he was at the airport, bored while waiting for the flight time, when he decided to look for something to read. He ended up getting out his Delta Airlines boarding pass.

I looked at the card for a moment. Then I rubbed my eyes and looked a little more.

Discontented with all that lack of ticket hierarchy, Tyler took his moleskine and began scribbling some solutions to the problem. First I need to know the flight number, then the gate, then my seat.

A few hours later, Tyler posted on his blog his own re-reading boarding pass, with a little...