Frontend Optimization Techniques

This chapter of our book is about frontend performance and optimizations. In the world of e-commerce, every second, and every millisecond, count. Fast and responsive websites might be the reason why customers make purchases on one website and not on the other. A slow website, broken user interface, and long waiting times will cause users to drop out and look for the same products elsewhere.

Adobe Commerce (AC) is a challenging platform to optimize; there’s no doubt about it. At some point, we will reach a wall that we won’t be able to break without implementing highly customized solutions. The reason behind this is simple – this platform has been designed to be very flexible in terms of JavaScript, and this version of JavaScript is the hardest to customize.

In this chapter, we’ll focus on how we can achieve good and really good results for AC, without implementing highly complex and customized solutions. We will cover...