Working with SEO

SEO in Next.js is not different from any other framework. Search engine bots make no difference; they only care about website content and quality. So, even though Next.js tries to simplify things, we still need to respect specific rules and develop our websites on the basis of the search engine specifications to get a good indexing score.

Given the rendering possibilities that Next.js provides for us, we already know that particular decisions can negatively impact the final SEO score (for example, rendering important data on the client side). We talked about that in the previous sections, so we won't go deep into it again.

There are specific SEO metrics that might be a bit out of our control when developing the website. Domain authority, referring domains, page impressions, click-through rate, and organic market share are just a few of them. Even though we are unlikely to improve those metrics during the development process (as they are the product of good...