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Making Big Data Work for Your Business

You're reading from   Making Big Data Work for Your Business A clear, practical and simple guide to ensuring effective Big Data analytics for your business

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Product type Paperback
Published in Oct 2014
Publisher
ISBN-13 9781783000982
Length 170 pages
Edition Edition
Concepts
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Author (1):
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Sudhi Ranjan Sinha Sudhi Ranjan Sinha
Author Profile Icon Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Table of Contents (15) Chapters Close

Making Big Data Work for Your Business
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
1. Building Your Strategy Framework FREE CHAPTER 2. Creating an Opportunity Landscape and Collecting Your Gold Coins 3. Managing Your Big Data Projects Effectively 4. Building the Right Technology Landscape 5. Building a Winning Team 6. Managing Investments and Monetization of Data 7. Driving Change Effectively 8. Driving Communication Effectively

Understanding how data creates value


Advancements in computing technologies have reduced the cost of collection, storage, and processing of data; advancements in analytics have increased the value of data. Earlier, raw data did not have any inherent value. Once it was processed, the resultant information was useful to take decisions and for usage in other business processes. So, the value lay in the information that was derived from the raw data. Now, we can process all data to create new insights and new businesses. Therefore, the influence of raw data today is significantly more than ever before. Unlike physical assets, the value of data is perpetual. The more we use it in varied ways and create newer insights, the more its value increases. In his Seven Laws of Data Science, Dr. Jerry Smith postulates, "The value from combined independent data is greater than the combined value of each data alone." Every time we pair new data sets leading to further newer insights, the value of those data...

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