Setting up automations specific to e-commerce
As noted in Chapter 12, there is a selection of Customer Journey options that are specific to e-commerce. These can largely be thought of as falling into two categories:
- Transactional journeys: These automations are specifically for people and instances where only one email or communication is expected – for example, an Order Confirmation when they make a purchase in your store. These are transactional because even if the contact has not subscribed to your audience, you’re allowed to reach out to them to provide them with information following a purchase.
- Subscriber journeys: These automations are exclusively for contacts that have subscribed to your audience and include options such as following up when the contact buys any product.
When you have an active store in your account or connect an e-commerce platform (which will be covered next, in Chapter 14), you’ll have additional options to choose...
