In this section of the project, you will identify neighborhoods that are similar to the Stone Oak neighborhood where Lone Star Realty has it's current office location with respect to some basic real estate characteristics of the area. The results of this analysis will be used later in the chapter when we combine some additional analysis with the similarity search.
You will also generate a dataset that groups neighborhoods based on various real estate sales characteristics. Lone Star Realty will then use these groups to focus marketing efforts on those areas most common to its existing market area. Later in the chapter, we'll also identify neighborhoods where sales in the target market for Lone Star Realty have been strong over the past year and match those with the grouped neighborhoods defined by the grouping analysis.
