Harnessing the power of personas – how to use them effectively

Personas can be used in various touchpoints across your organization. The specific touchpoints will depend on the structure of your organization and the goals you have set. Therefore, it is essential to collaborate with the stakeholders involved in the process to understand where your personas can add value to their activities and objectives.

For example, personas can be used to inform the development of product or feature launch assets, such as onboarding flows and product demos. When creating onboarding flows, personas can help you understand what information and guidance each segment is most likely to need. You can tailor the flow to their specific use cases, providing them with the information and guidance that will help them achieve their goals with your product or feature. Similarly, when creating product demos or other types of educational content, personas can help you ensure that the content is...