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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Prerequisites to start the transition

Assume that after all the research, analysis, and validation, you have concluded that it is viable for you to transition from a linear business model to a platform model; the question is how will you execute this transition and where should you start?

Before you start executing the transition, there are certain details that you should understand and identify, such as which is your stronger side, what your core capabilities are, and so on. Let's go deeper into understanding what the aspects are that you should know and define as the first step in executing the transition to a platform business model:

  • Know your core offering: When you have a linear business, over the years, you will have developed many offerings for your customers. But when you want to transform to a platform model, you should focus on your core service or offering and start with that rather than platforming multiple services and offerings simultaneously. For example...
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