Summary

In this chapter, we discussed the concepts and importance of product analytics. We briefly discussed how product analytics starts from tracking events and customer actions, such as website or app visits, page views, and purchases. Then, we discussed some of the common goals of product analytics and how it should be used to generate actionable insights and reports. With these discussions on product analytics, we explored how we can utilize product analytics for customer and product retention in our programming exercises, using e-commerce business data. First, we analyzed the time series trends in the revenue and the numbers of purchase orders. Then, we drilled down to identify the patterns of monthly repeat customers. We have seen from the data that even though monthly repeat customers represent a relatively small portion of the overall customer base, they drive roughly...