Summary

In this chapter, we reviewed a really neat tool and family of features that helps us get a single look at our current brand and also equips us to think about evolving that brand into something more mature than it may currently be. The Content Studio, as it’s the home of our images and styles, is really quite powerful because it provides us with the ability to edit our brand in one place and make it consistent across all of our channels. Additionally, we took a look at how information and assets come to be in the content studio and how we can personally edit or adjust them to best suit us. And ideally, we now have a notion of how to upload our logo and build a brand around it.

Next, we’ll take a look at leveraging some of these content pieces to design a template and a campaign. We’ll dig into all of the tools available to us in Campaign Builders and how we can customize the templates provided by Mailchimp to best suit our business.