Marketing Cloud APIs and integrations

Successfully incorporating Marketing Cloud into a larger B2C solution depends on understanding the available APIs and integration points. Like B2C Commerce, Marketing Cloud supports both API and feed-based integrations, so you, as the solution architect, are expected to know the strengths and drawbacks of each option.

In addition, like the Salesforce Platform, Marketing Cloud has both a SOAP API and a REST API, which cover overlapping but not identical functionality.

Tip

It may be necessary to leverage a mix of feed files, REST API-, and SOAP API-based integrations to Marketing Cloud within one solution.

Finally, Marketing Cloud supports productized integrations to the Salesforce Platform, including Service Cloud and Sales Cloud. Productized integrations are integrations that are available out of the box and require no custom development on your part to take advantage of. The primary example of a productized integration is the Marketing...