Reward systems
Reward systems can be a powerful motivator. By rewarding your users, you can drive several valuable KPIs, including daily/weekly/monthly average users, retention rate, transaction values, and referrals, to name just a few. There are several ways to reward users, but the most successful rely on having meaningful and attainable rewards. You can accomplish that by using one or more of the tactics discussed in this subsection.
A product such as our hypothetical Product Manager Media product would rely on many of these features. The goal of any social platform is to motivate others to spread it to their friends and family. Providing the users with rewards for continued use can encourage them to log in daily and see what’s new.
Point redemption
These systems rely on users earning points or credits for activities. This can be a transaction, filling out a profile, answering questions to better tailor ads, or any number of things. Point systems work particularly...
