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Making Big Data Work for Your Business

You're reading from   Making Big Data Work for Your Business A clear, practical and simple guide to ensuring effective Big Data analytics for your business

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Product type Paperback
Published in Oct 2014
Publisher
ISBN-13 9781783000982
Length 170 pages
Edition Edition
Concepts
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Author (1):
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Sudhi Ranjan Sinha Sudhi Ranjan Sinha
Author Profile Icon Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Table of Contents (15) Chapters Close

Making Big Data Work for Your Business
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
1. Building Your Strategy Framework FREE CHAPTER 2. Creating an Opportunity Landscape and Collecting Your Gold Coins 3. Managing Your Big Data Projects Effectively 4. Building the Right Technology Landscape 5. Building a Winning Team 6. Managing Investments and Monetization of Data 7. Driving Change Effectively 8. Driving Communication Effectively

Understanding changes caused by Big Data


Leading Big Data thinkers such as Prof. Mayer Schoenberger, Alex Pentland, and others have been educating the world about some of the fundamental changes being caused by Big Data. The seven key ones are described in the following sections.

Correlation is leading to valuable insights without having to wait for specific causal analysis

Fast and effective processing of lot of data can now accurately predict what is going to happen next without understanding deeply why it is happening. So, the value of evolving data is taking precedence over static knowledge acquired through lot of hard work, perseverance, and significant investment in developmental programs. Prof. Mayer-Schoenberger remarks, "Correlations let us analyze phenomenon not by shedding light on its inner workings but by identifying a useful proxy for it."

This change requires organizations to develop new skills and archive some of the old competencies. For example, in earlier times, retail...

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