Media

Critical issues in the media industry revolve around content distribution, rights management, and royalty payments to artists. For example, digital music can be copied many times without any restrictions, and any attempts to apply copy protection have been hacked in some way or other. There is no control over the distribution of the content that a musician or songwriter produces; it can be copied as many times as needed without any restriction, and consequently has an impact on the royalty payments. Also, payments are not always guaranteed and are based on traditional airtime figures. All these issues revolving around copy protection and royalty payments can be resolved by connecting consumers, artists, and all players in the industry, allowing transparency and control over the process.

Blockchain can provide a network where digital music is cryptographically guaranteed to be owned only by the consumers who pay for it. This payment mechanism is controlled by a smart...