Search engine optimization, also known as SEO, allows the content of a web application to be discoverable in search engines such as Google, Bing, and so on. App Indexing is a similar technique for allowing in-app content to be discoverable in mobile or web search results.
It increases the user base and also user engagement. If the user has already installed the app they can directly go to the content-specific screen. App Indexing establishes a good amount of engagement with your app users by finding both public and personal content on the device. It also helps in the process of search autocompletion to help the users. If the user doesn't have the app, search results will show a card to the user that helps them to install the application.
One of the difficulties confronting application developers today is figuring out how to encourage...
