Scenario 2

Contoso is launching a new product. They want to monitor the social channel to gather the runtime feedback on how the public is reacting to their product. They also want their marketing team to reply to the questions/feedback that people are putting regarding their product on a social platform.

Perform the following steps:

1. Setting Up Microsoft Social Engagement: Microsoft Social Engagement helps users to track and analyze social communications across public networks about specific topics. This is how you can set up social feeds on Microsoft Social Engagement:
   1. Log in to Microsoft Social Engagement and navigate to Microsoft Social Engagement | Search Setup:

1. 2. You can then create new categories related to competitors, products, or any other required category:

1. 3. For any existing Category, you can add search feeds. Social listening will then monitor the social media for any activity related to these feeds. For doing so, you need to select the category and click the add (+) button on Search...