Building key performance indicators
Before you wrap up these data visualization sections, you need to be introduced to key performance indicators, or KPIs for short.
A KPI is usually a single value that describes the results of a business indicator, such as the churn rate, net promoter score (NPS), return on investment (ROI), and so on. Although there are some standard indicators across different industries, you usually need to build custom metrics based on the company’s needs.
To be honest, the most complex challenge associated with indicators is not in their visualization aspect itself, but in the way they have been built (the rules used) and the way they will be communicated and used across different levels of the company.
From a visualization perspective, just like any other single value, you can use all those charts that you have learned about to analyze your indicator, depending on your need. However, if you just want to show your KPI, with no time dimension,...
