Case study – GuruShots
GuruShots, an online platform that gamifies photography, employed a GTM strategy that revolved around leveraging existing social networks and the inherent attributes of the photography community to drive user acquisition and retention.
- Community-driven user acquisition: Understanding that photographers, both professional and hobbyist, often operate within communities where they share their work and seek feedback, GuruShots anchored its user acquisition strategy around these pre-existing communities. The platform made sharing challenges and photos on other social media platforms seamless, which amplified their organic reach.
- Social sharing: GuruShots integrated their platform with users’ existing social networks to drive organic growth. Users were incentivized to invite their peers to join the platform to participate in challenges and provide feedback, integrating the product experience with social and competitive elements that encouraged...
