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Practical UX Design

You're reading from   Practical UX Design A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience

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Product type Paperback
Published in Apr 2016
Publisher Packt
ISBN-13 9781785880896
Length 232 pages
Edition 1st Edition
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Author (1):
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Scott Faranello Scott Faranello
Author Profile Icon Scott Faranello
Scott Faranello
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The business of UX


The next layer and the next important aspect of UX maturity is that of the business layer or business approach to UX. Remember, no matter what project you are working on, there will always be a stakeholder behind it with business needs, goals and objectives pertaining to it. This will be the case whether you work as an independent contractor, for a Fortune 500 company, or anywhere in between. At the end of the day, every project and idea has business needs, and as UX practitioners, it is our number one goal to know what those are and to be able to prove that we were successful. It is such an important priority that if I were using the Garrett model as an example, this layer would be the very first step in the process.

The reason this layer is so important is because it provides UX with the number one element needed to reach the highest level of UX maturity: business knowledge.

The first step is to find a project or problem to focus on. The key word here is find. Remember...

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