Using big data to enable better forecasts

Because AI learns from big data, we can use it to uncover hidden patterns in large sets of data about separate products or entire markets and overcome the biggest challenges with traditional forecasts.

For example, with Commerce.AI, we scan billions of product data points across over 100 sources to find trending product categories, showing product teams what market opportunities are worth pursuing. The following diagram shows some trending product categories that were found using the Commerce.AI data engine. Product teams can select any category to dive deeper and find leading brands, top products, product reviews, and more.

Figure 3.1 – Trending market segments

This data enables insights on specific market categories, as well as larger market segments. For instance, in the preceding diagram, we can see that markets such as computers and accessories, vitamins, and kitchen and dining are particularly large...