Helping companies

Tracy Lee: Yes, and then we do things to support that. A lot of enterprise companies, for example, will come to us and say, "We want to open source our project." But the company may only know that it wants to open source something because the term "open source" has become buzzword-y, so we'll talk through that. Many enterprise companies don't understand the idea of open source, so their ultimate goal, especially in marketing and sales, is determining how to generate revenue or how to immediately sell.

A lot of developer relations teams also work on developer experience. They ask, "How do we actually onboard somebody? What's our open-source strategy? Does it actually work? Is it going to be effective long term? Does it seem too corporate? Does it sit well with developers?"

There are certain things you can do. You can reach out to influencers and get them to spread the word, but nobody's going to listen...