Changing an organization and its communication structures is no easy task. In fact, it is quite the opposite. History tells us that initiatives that fail to recognize (or at least fail to recognize early) how difficult it can be to drive organizational change will seriously struggle to succeed. This is either because there isn't enough buy-in from key stakeholders, or simply because whichever capabilities the initiative delivers fail to gain the expected adoption.
Therefore, coming up with a transitional and incremental approach toward driving any sort of organizational change becomes a necessity. A transitional approach doesn't have to be complicated and could consist of only a few steps, each indicating what sort of change is required, and what benefits should be expected for each step accomplished. For example, as the organization (or part of the...
