About the Reviewers

Oz Chen is an experience designer who works with start-ups and companies with a mission to create a social impact. In 2013, he founded UXBEGINNER.COM (http://www.uxbeginner.com/) to help students transition into the field of user experience design. When he's not designing for clients, publishing content, or mentoring designers, Oz loves to travel, practice Spanish, and attend life-changing festivals.

To my mom, my benevolent creator, thank you, with deep love.

 

 

Scott Faranello is a usability expert with over 15 years of experience in product design, web production, product strategy, and quantitative measuring of user behavior. Having worked closely with a wide and diverse array of clients and teams over the years, he has focused on delivering valuable and predictable outcomes that satisfy both end users and business goals. Scott is the author of two books published by Packt: Practical UX Design and Balsamiq Wireframes Quickstart Guide. He currently resides in CT with his wife and two boys.

 

 

Ran Liron is a veteran UX leader, operating in Israel. He has more than 20 years of hands-on experience, balancing considerations of users' needs, technical limitations, and business objectives. Ran has planned and executed a wide variety of projects for all types of clients and markets, including large international corporations and start-ups, such as B2B and B2C, finance, cyber-security, government, military, e-commerce, IT, telecom, insurance, health, education, social networks, and advertising. Ran is very passionate about evangelizing UX best practice and methodology, in organizations he had worked for, in the IT community, and as a mentor in Google's Launchpad for start-ups.