Prediction models

The first of the models we will discuss will be the use of a predictive model as part of our process. AI Builder allows us to create a custom predictive model, which will learn from the patterns and outcomes of our business processes. We can use the predictive model for binary outcome analysis (only two possible outcomes), for multiple choice outcomes, or for a numerical prediction.

The binary prediction

The binary prediction will be used to predict simple patterns where the result is true/false, yes/no, and the like. The type of question that this model will be able to answer are as follows:

• Is the customer qualifiable?
• Is there a risk of customer abandonment?
• Is there a possibility of upselling?
• Is there a risk of diversion in the project?

If we need to consider more outcomes, then we need to think about multiple-outcome predictions.

Multiple-outcome predictions

As the name implies, multiple-outcome predictions allow us to...