Building your business case
To begin, let’s consider the fundamental reasons why gamification works. At its core, gamification leverages our innate psychological tendencies – the desire for competition, the joy of achievement, and the thrill of mastery – to create a captivating experience. This experience drives user engagement, resulting in higher satisfaction levels and increased loyalty. For instance, Duolingo, the language learning app, utilizes gamification to make learning enjoyable and addictive. The app has successfully amassed over 500 million users worldwide and boasts a daily active user count in the millions.
In addition to boosting engagement, gamification can be a powerful tool for motivating employees and enhancing productivity. A study by TalentLMS found that 87% of employees believed that gamification made them more productive, while 84% reported that it made them feel more engaged with their work (https://growuperion.com/gamification-business...
