Chapter 14

1. Reporting, Explanatory, Predictive, Correlation, Causation.
2. How something changed over time, go from the big picture to a narrow focus, start narrow and go to the big picture, and comparing and contrasting.
3. Decision-makers, colleagues, and the general public.
4. Yes, depending on how many audiences you might have.
5. Explaining the question, answer, and methodology.
6. It's essential to keep your focus on one question.
7. As you go through explaining the answer, make sure to give context along the way, and don't wait to answer everything until the end.
8. Make sure to describe your methodology so that it gives your presentation context. You may have a long process to get to the question's answer, but most audiences won't want or need that much explanation.
9. Jumping to conclusions, switching colors, not labeling your charts, not providing context, cherry-picking...