Building Your Data Engineering Brand on LinkedIn

According to HubSpot, approximately 85% of jobs today are filled through networking. And one of the best online platforms for professional networking is LinkedIn. Now, in the remote working era, platforms such as LinkedIn allow you to connect with valuable people in the data engineering field such as managers, current data engineers, recruiters, and executives. Building rapport and relationships with the aforementioned groups allows you to attract opportunities. Companies need to hire diverse data engineering talent. And when you don’t have any initial connections to the data field, there’s no better way to build your network and facilitate job offers than by building a brand on social media.

While this chapter will focus on LinkedIn, these tips can be applied to other social networking platforms such as Twitter/X. For the sake of simplicity, we will only focus on LinkedIn.

We will cover the following main topics...