Case study
In the previous chapter, we defined the MVP and created a roadmap for our educational content-sharing platform, Escola. In this chapter, we will create a launch plan for the Escola MVP, and a marketing plan that will cover all the launch activities and some of the ongoing marketing tasks.
To create a launch plan, we will have to look at the launch strategy that we have defined as part of the platform strategy. The launch strategy comprises go-to-market, pricing and revenue, and onboarding components from the platform strategy. Let's quickly revise these three components from the overall Escola platform strategy, as follows:
- Growth focus: Both sides (students and educators).
- Go-to-market strategy: Escola will be rolled out across the US, but the focus will be only on seven cities with Ivy League colleges and a high number of preparatory schools.
- Onboarding strategy: We can offer special incentives and prices for educators to join and share content...
