DX Law #8: It's About the 3 Horizons of Digital Transformation

Create an Aspirational Vision to focus and prioritize the organization's immediate and long-term investments in customer, product, and operational value creation.

Unfortunately, most organizations do two things very poorly—prioritize and focus. Too many organizations "peanut butter" their precious transformational resources across too many "strategic" initiatives. Organizations don't fail due to a lack of "strategic" initiatives; organizations fail because they have too many. Which brings us to the final Digital Transformation Law and its importance in setting that Aspirational Vision towards which to direct and focus the organization's precious digital transformation resources and investments.

In 2000, McKinsey & Co proposed the "Three Horizons Portfolio Management Framework" as an approach that allows companies to manage a portfolio of projects...