Scenario
You are the owner of an e-commerce website that sells a wide range of products, from electronics to fashion items. Your website has been operational for a few years, and over time, you have managed to build a sizable customer base. However, you have noticed that your conversion rates (the percentage of visitors who make a purchase) have been stagnant, and you are unsure of the reasons behind this trend.
To improve your conversion rates and enhance the overall user experience on your website, you have decided to analyze the clickstream data generated by your users. Clickstream data refers to the record of user interactions and activities on your website, such as the pages visited, the links clicked, the products viewed, and the time spent on each page.
By analyzing this data, you aim to gain valuable insights into user behavior and preferences, which can help you identify potential bottlenecks, pain points, and areas for improvement in your website’s user experience...
