Monitoring and modulating your communication program

Ultimately, your business results are the best reflection of the effectiveness of your Big Data initiative and all your related communication efforts. However, since this could be a protracted journey, it is best to seek feedback, measure participation, and manage effectiveness as you progress through the stages of the initiative.

Effectiveness metrics

Meanwhile, as you are going through the process, there are many tools and metrics you can use to measure the effectiveness of your communication program. It is important to decide the metrics and plan for collecting the feedback upfront as you venture into developing your communication plan. Some of the popular metrics are as follows:

Percentage outreach

This is the percentage of the audience population your message has reached. Technology today allows the statistics for most of the digital communication platforms to be collected–be it social media or some other kind of online tool. For direct...