Measures are the first thing a user looks for when he tries to answer a question about data.
What are the revenues? What is the cost? Who is the largest client? Quantifying data is the essential practice of data analytics, and also the reason why master measures can play such an important role when creating dashboards for self-service in Qlik Sense.
It is not only essential to be able to find the key measures and metrics quickly, but also to ensure that the aggregation and calculation logic applied is correct. With all of the different ways in which data can be filtered, permutated, and aggregated, it's paramount the user does not incorrectly utilize metrics, as it could then convey a wrong picture of the business and its data.
Creating master measures is part of establishing governance by containing the self-service capabilities to predefined ways of using...
