If you or your client already have an app or a website, hopefully you might be using an analytics tool. It will give you quantitative data that can help you to figure out the user behaviors on your product or service. If you are not using any tool yet, strategize a plan and select the right tools to help you with the analysis; keep in mind identifying and focusing on the data that aligns with your business goals.
Quantitative/data analysis
Google Analytics
Google Analytics, for example, provides metrics and data that can help you to make better decisions about re-designing, design adjustment, or fixing UX issues that can impact on better conversion (even with a simple button, as we saw with the $300 million...
