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Machine Learning and Generative AI for Marketing

You're reading from   Machine Learning and Generative AI for Marketing Take your data-driven marketing strategies to the next level using Python

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Product type Paperback
Published in Aug 2024
Publisher Packt
ISBN-13 9781835889404
Length 482 pages
Edition 1st Edition
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Authors (2):
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Nicholas C. Burtch Nicholas C. Burtch
Author Profile Icon Nicholas C. Burtch
Nicholas C. Burtch
Yoon Hyup Hwang Yoon Hyup Hwang
Author Profile Icon Yoon Hyup Hwang
Yoon Hyup Hwang
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Toc

Table of Contents (16) Chapters Close

Preface 1. The Evolution of Marketing in the AI Era and Preparing Your Toolkit FREE CHAPTER 2. Decoding Marketing Performance with KPIs 3. Unveiling the Dynamics of Marketing Success 4. Harnessing Seasonality and Trends for Strategic Planning 5. Enhancing Customer Insight with Sentiment Analysis 6. Leveraging Predictive Analytics and A/B Testing for Customer Engagement 7. Personalized Product Recommendations 8. Segmenting Customers with Machine Learning 9. Creating Compelling Content with Zero-Shot Learning 10. Enhancing Brand Presence with Few-Shot Learning and Transfer Learning 11. Micro-Targeting with Retrieval-Augmented Generation 12. The Future Landscape of AI and ML in Marketing 13. Ethics and Governance in AI-Enabled Marketing 14. Other Books You May Enjoy
15. Index

Consolidating key AI and ML concepts

In this section, we will briefly revisit the core GenAI concepts discussed in previous chapters to prepare us for our exploration of emerging technologies and future trends. In each case, you can refer to the original chapter for a more in-depth discussion of the content and its theory.

In Chapter 9, we first laid the foundation for understanding the origins of GenAI models through a discussion of probabilistic models and contextual embeddings. Key concepts to remember from that chapter include:

  • Bayesian inference and probabilistic models: Bayes’ Theorem guides the model to adjust its understanding by integrating prior knowledge with new evidence. This adaptive process is crucial for scenarios where the model encounters entirely new contexts—enabling it to refine its predictions without the need for extensive retraining.
  • GenAI models: Foundational models such as generative adversarial networks (GANs), variational...
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