Chapter 40. SEO Best Practices and Strategies for Freelancers

If you build applications that users access on the web, you have most likely been asked by clients to provide an SEO-friendly website to help drive new customers to their site. You may also have realized that the world of SEO is so expansive that you could spend the rest of your career studying it and you still wouldn't have it mastered.

With that being said, I've found that if I follow a set of SEO best practices, the websites I create are search engine-friendly and clients are happy with the organic traffic sent their way. Search trends seem to change on a daily basis, and I personally don't have time to keep track of each Google search algorithm change. Instead, I focus on SEO best practices and they have worked well for me and they follow search engine white hat marketing practices so that I don't risk getting penalized by Google or Bing.

SEO best practices tutorial

First and foremost, content is...