Creating industry-standard presentations
When preparing your work for the final presentation, it is imperative that you have several items before you get started. For the two examples in the following subsections, you will be attempting to elicit a positive response from the individuals that view them. They are both intended for marketing, so you will need the images, copy, type, and colors that the client desires. Much of this can be decided through communication prior to the development of the designs.
Brand style guides
A brand style guide (also known as a brand identity guide, brand guidelines, or brand manual) is a document used to express the look and feel of a company's branding. The guide may be presented on screen, hosted online, or offered as a print document. Although there are many variations, the brand style guide might include the following items:
- Mission statement: A statement supporting the goals or direction the company intends to work towards ...
