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Analyst Relations (AR)

An analyst relationship entails the interaction and connection that a company maintains with industry analysts. These analysts are experts specializing in the research and provision of insights concerning specific markets, technologies, trends, and companies. Cultivating a positive analyst relationship requires fostering open communication, sharing pertinent information, and actively seeking feedback and perspectives on various aspects related to the company's products, services, strategies, and market positioning. However, it's important to note that analysts may not be relevant to all industries. Some sectors, such as advertising, may have industry bodies but lack specific analysts covering that sector. Similarly, for consumer products such as the iPhone, industry bodies or dedicated analysts are typically absent. In such cases, the role of providing insights and evaluations is often fulfilled by tech product reviewers. This chapter...