What is outbound product marketing?
The role of a product marketer is highly dynamic and can vary significantly depending on the size and structure of a company. In many organizations, product marketing is primarily focused on outbound marketing. This involves developing a GTM strategy, crafting messaging that resonates with different personas, and collaborating with stakeholders to launch products successfully.
As an outbound product marketer, you essentially act as a General Manager (GM) for the product, assuming ultimate responsibility for its revenue and success. This includes overseeing the product's pipeline, win rate, sales cycle, and other key metrics to ensure it is meeting its revenue targets. To achieve these objectives, you must work closely with sales and customer success teams to ensure the product or segment you support is achieving its goals.
Overall, being an outbound product marketer requires a deep understanding of the target market and the ability to identify...
