In summary
When you are running a restaurant, hearing what your customers are saying is the key to return business and a solid foundation of loyalty. With the Internet it is now possible to have a direct connection between you and your customers.
And with textual ETL you can put the feedback from the customers in a form that can be analyzed. With the Internet and textual ETL you can:
- Listen to thousands of customers
- Understand text and narrative
Once your data is in the form of a database, you can analyze it many different ways. You can find out sentiment and drill down on any issue you wish. You can find out what locations have the most complaints. You can find out what is behind the complaints.
