Creating a digital personality the user can relate to

For the user, a human, to step into an emotional relationship with another human, brand, or technology the user must relate to the other party on the same level. People are mostly attracted to other people based on their values and personality. Someone with a good sense of humor makes people laugh and tends to be a popular person to be around. In the same way, someone with a nurturing personality that always makes sure the people in their presence are well fed and comfortable reinforces trust. Personality traits express emotions and fortify meaningful interactions with other people.
Just like some personality traits that you have control over and others you don’t, in the same way you don't always have control over how your design's personality might be accepted by a user. For example, if the website design...