What’s the story you’re telling?

Everyone loves a story of tech founders who believed so much in their products that they built their companies in their garages. Often these stories are false or flawed, projecting an image of a single founder who rose through adversity through their passion, dedication, and bootstrapping alone. Eventually, they get lucky and the right person sees the value in what they’re doing and, inspired, they go all in and bankroll their noble ambitions. This is a kind of myth, of course, and we humans have been interested in mythology for millennia.

Storytelling is like candy for our brains; it helps us cut through all the distractions in our lives to intrinsically enjoy something. That enjoyment allows us to do a number of things. Firstly, it can help us better understand complicated things like AI products with a steep learning curve. Also, engaging users and communicating why your product matters in the first place is how you can...