Introducing SEO

SEO is the practice of improving the chances of search engines such as Google, Bing, and Yahoo, recommending your site's content to users as the best result for a given query or problem.

Important Note

Within this chapter, you will get an overview of what SEO is, why it's important, and how to implement pages with components that boost their SEO ranking. SEO is a vast subject and not something that can be covered in its entirety within this book. As such, you are encouraged to take what you learn in this chapter and build on it through your research.

Google will be the search engine that this chapter focuses on. Google has a 92% share of the search engine market worldwide. With all other search engines combined, taking less than a 10% share of the search engine market, there is no doubt that Google is dominating this space. Because of this, it is the logical search engine to gear this chapter toward.

If you want search engines to recommend your...