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Mapping with ArcGIS Pro

You're reading from   Mapping with ArcGIS Pro Design accurate and user-friendly maps to share the story of your data

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Product type Paperback
Published in Mar 2018
Publisher Packt
ISBN-13 9781788298001
Length 266 pages
Edition 1st Edition
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Authors (2):
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Ryan Malhoski Ryan Malhoski
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Ryan Malhoski
Amy Rock Amy Rock
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Amy Rock
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Toc

Choosing and pairing fonts

Fonts do more than just dress up our labels. Researchers have found significant connections between typeface choice and whether or not readers find the information to be credible. Certain fonts, such as Baskerville and Computer Modern, are often considered to be authoritative fonts, often used in scholarly publications because of their ability to disappear, leaving the reader focused on the information and not the font. Helvetica, outlined in the film of the same name, gained credibility in the business world as a solid, no-nonsense response to the often whimsical logos and advertisements of the 1950s. Its clean, solid lines let readers know the product is solid and trustworthy.

It's important to pay attention to the subconscious clues provided by the map's text in relation to the map's purpose. A map about a significant health...

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