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The Immersive Metaverse Playbook for Business Leaders

You're reading from   The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

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Product type Paperback
Published in Nov 2023
Publisher Packt
ISBN-13 9781837632848
Length 458 pages
Edition 1st Edition
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Authors (2):
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Robert Scoble Robert Scoble
Author Profile Icon Robert Scoble
Robert Scoble
Irena Cronin Irena Cronin
Author Profile Icon Irena Cronin
Irena Cronin
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1: The Reality of the AR/MR Metaverse
2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER 3. Chapter 2: Augmented Reality Status Quo 4. Chapter 3: Where Is Virtual Reality Heading? 5. Chapter 4: The Value of Using 3D Visuals to Interact 6. Part 2: Key Technologies That Power the Metaverse
7. Chapter 5: Understanding Perception Technologies 8. Chapter 6: The Different Types of Computing Technologies 9. Chapter 7: Where Are APIs Needed 10. Chapter 8: Making and Using 3D Models and Integrating 2D Content 11. Chapter 9: Understanding User Experience Design and User Interface 12. Part 3: Consumer and Enterprise Use Cases
13. Chapter 10: New Ways of Social Interaction 14. Chapter 11: Virtual and Onsite Work 15. Chapter 12: 3D and 2D Content Forms and Creation 16. Chapter 13: Retail Experiences 17. Part 4: Why Metaverse Redux?
18. Chapter 14: Benefits and Possible Dangers Reframed 19. Chapter 15: Future Vision 20. Index 21. Other Books You May Enjoy

VR and the Metaverse

In the previous chapter, we addressed how AR will be used in the Metaverse, and we made it clear that there was a solid place there for AR. The reason why this point had to be made is because the Metaverse initially was thought of as a VR-only domain. This comes directly from Neal Stephenson’s 1992 science fiction novel, Snow Crash, where people use VR to access the Metaverse, a term that Stephenson coined himself. So, when we talk about the Metaverse started bubbling up after the Oculus DK1 headset came about, it was assumed that VR was the unique way to access the Metaverse.

What is it about the VR that still clearly anchors it in the Metaverse? The idea is that the Metaverse is an alternate 3D reality where you can immerse yourself, taking you away from the real world. This alternate reality could be a completely fantastical one where the rules of physics do not apply, where there are creatures that have been created by humans, and where there are...

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