AR program – best practices
AR programs are essential for enhancing your company's visibility and influence in the market. To create an effective AR program, it's crucial to diligently apply key best practices, including the following important ones:
- Have a clear program objective: A clear understanding of program objectives is fundamental, accompanied by the establishment of a regular communication schedule for sharing updates with the chosen analyst community. Preparatory calls play a vital role, facilitating agreement on speakers' topics and enabling thorough rehearsals for key presentations.
Dedicate the right budget to your AR program: Allocate an appropriate budget for your AR program by considering several key elements. These encompass membership fees, event participation, and personnel costs. The membership fees levied by analyst firms such as Gartner and Forrester can fluctuate substantially based on the type and tier of analysts relevant to your market...
