Social engagement

Allowing your product to be shared between friends, family, colleagues, and even rivals can be an incredibly powerful thing. When users hear about a great product from someone they trust, they want to try it for themselves. Allowing for interaction between two or more people within your product can directly add value to the product. Metcalfe's law states that the financial value or influence of a system of users is proportional to the number of users connected to that system. Building these types of social interactions can positively impact things such as daily/monthly average users, new sign-ups, retention rate, and time using the product.

Both of our hypothetical products could focus on a number of these systems. Product Manager Media is all about social engagement and relies on users interacting with each other to have any product at all. These systems can be used to drive those interactions and motivate users to become more prominent on the platform. For...