Summary

Monitoring report usage activity is a good way to measure the effectiveness and usefulness of reports. In this chapter, you learned how to monitor Looker Studio reports using Google’s web Analytics service, GA. You examined the steps of setting up GA4, the latest version of the service, to track user activity. You also explored the various built-in reports within GA4 and learned how to create custom reports. Visualizing the usage data in Looker Studio allows you to limit the information presented, as well as depict it in more flexible ways than possible within GA4. By doing so, you understood how you can export raw event data to BigQuery so that you can perform advanced and complex analyses on granular and unsampled data.

This was the final chapter of this book. I hope this book helped you learn how to use Looker Studio to build compelling dashboards through a step-by-step approach. I hope it also provided you with foundational knowledge about data storytelling and...