Conclusion

As you learned in this chapter, launching powerfully is the best way to create momentum in your company’s data transformation. By moving quickly and comprehensively, and by anchoring in the maturity assessment (as covered in Chapter 4), you will have a firm foundation by which to generate significant impact to your organization. In this chapter, we covered the basics of a successful program launch, including the following:

1. How to speak clearly and in business terminology
2. How to design communication patterns leading up to and at launch
3. Building a launch plan
4. Creating feedback loops to gather inputs
5. Incorporating feedback for even more powerful messaging

In the next chapter, I will walk you through how to identify and construct quick wins to help build velocity to your data transformation’s launch, so that you can gain the support and interest of your organization quickly and with impact. These two chapters build on each other to...