Questions
Understanding that reports are the bottom line for every decision made within a company, it would be remiss of me if you leave this chapter without ensuring certain principles have been understood. Here are a few questions to help you verify your understanding:
- When preparing a reporting dashboard for your management team, which five reports would you include in this dashboard?
- If you had to choose three marketing reports, which would you include to track how your efforts are contributing to deals?
- How would you measure your contributions to the sales team's efforts?
